Donruss Hobby Boxes

Pioneering the growing rookie card craze, Donruss produced a 56-card boxed set known as "The Rookies" in 1986. Featuring the top prospects in the major leagues and available only in hobby shops, the set was an instant success. 1986 also marked the fifth consecutive year that the "Diamond Kings" subset was produced. Originally featuring the artwork of longtime sports artist Dick Perez, Diamond Kings is the longest running subset in the sports card market and remains a wildly popular part of each Donruss set.

Continuing their success throughout the remainder of the decade, Donruss launched its first premium brand in 1990 called Leaf Baseball. The following year saw the debut of Studio Baseball, which was the first black-and-white card set issued in more than 30 years and spawned many similar sets from competitors.

Donruss responded to the industry slowing down in 1992 by attaining a NHL license and producing Donruss and Leaf hockey sets for the 1993-1994 season, becoming a major player in baseball, football and hockey throughout the '90s. Reacquiring a license from Major League Baseball and the MLB Players Association in 2001 allowed for the release of 2001 Donruss Baseball, which incorporated 1999 and 2000 "Lost Years" sets for avid collectors of Donruss baseball cards. Now making a name for itself with several innovative autograph and memorabilia insert programs, Donruss maintains it's standing as a company renowned for heritage and innovation.